• Academic,  Highlights,  Kenya,  Publications

    New Article: Participatory Culture in Kenya

    Melissa Tully and I have a new article out in Critical Studies in Media Communication about the one and only Makmende. If you’re not familiar with Makmende, you should watch this video immediately. Melissa and I were both in Kenya doing research on other topics when Makmende became the hot topic online and in public. The video and the resulting meme caught our attention. If Kenyan bloggers and international news organizations like the Wall Street JournalĀ and CNN were discussing Makmende as Kenya’s first internet sensation, we wanted to know why this video, why now, and what does this all say about contemporary Kenya? Our article, “Makmende Amerudi: Kenya’s Collective Reimagining…